This next video sample shows a youth (15-25) oriented weekend television show aired by Nicaragua's highest rated television channel (Canal2). The audience can send their greetings via text message to the number 2000 and their message appears seconds later on the television. The premium SMS is charged at 40 cents US per message, and the revenue is shared between the cellular service providers, ourselves and our partner.
Raffle & Mini-Trivia Combined
The following video is a sample of a Premium SMS based raffle promoted with our partner Channel12 in Central America (Nicaragua) during a live bixing match. The audience sends via text message the word "pelea" (fight) to the number 6060 (charged at 40 cents US). After they send the message, our system sends them a text message asking them who they think will win (2 text messages, charged at a total of 80 cents US). The audience is required to tune in to a sports program the following day when the winner will be announced. The winner is chosen randomly (live on the air) from the pool of people who correctly chose the winner. This promotion generated an additional source of revenue and increased the channel's ratings. In addition, we added to our mobile marketing database a pool of mobiles who's owners are boxing fans. This could be useful for future mobile marketing projects targetting sports/boxing fans.
Reality DJ - Radio
The following video clip was recorded at the studios of Radio Hit 104.7 FM, one of our very first clients. This is an interesting messaging campaign in which the audience votes for their favourite DJ. The DJ who gets the most votes wins a professional DJ kit and some gigs with Radio Hit. In this clip, the DJ asks the audience to support him by sending "DJ Jazz" to the number "1047". The results can be viewed in realtime. As usual, the audience's mobile phone numbers are tagged as having participated in the Reality DJ campaign for later datamining and analysis of the radio station's audience.
LONDON - BUSINESS WIRE
Feb. 21, 2006
Major brands are shifting significant marketing resources to marketing via mobile phones, according to an independent survey of 50 brand name companies commissioned by Airwide Solutions, the mobile infrastructure software provider. By 2008, 89% of brands will use text and multimedia messaging to reach their audience, with nearly one-third planning to spend in excess of 10% of marketing budgets on the medium. In five years over half of brands (52%) expect to spend between 5% and 25% of total marketing budget on mobile marketing.
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